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Fiat Abarth 500e
Role
Creative | Copywriting | Art Direction
Project type
360 campaign
Fiat Abarth 500e - just two seats, and that’s the beauty of it.
How do you market a car that doesn’t have what most others do - five seats? You advertise it as an advantage instead of a drawback. With the Abarth 500e, every ride feels special because it's just you and that one person who matters most.
We decided to go with a laid-back, playful approach for the campaign, avoiding the emotional route. This let us create different, fun and relatable scenarios that connect with all kinds of audiences.
Social Media: Engage the audience by asking them who they would share a ride with.
Ambient Media: Distribute Fiat Abarth 500e event stickers, allowing attendees to "save a seat" for that special someone.
