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WWF (World Wide Fund for Nature)
Role
Creative | Copywriting | Art Direction
Project type
Print Advertising
Ocean pollution is a big crisis, and lost fishing nets - often called "ghost nets" - are one of the biggest threats to marine life. These nets drift in the ocean, trapping and killing fish, turtles, and other sea creatures.
To highlight the absurdity of lost fishing nets in the ocean, I created a print poster with a simple, catchy message: "Fish Do Not Play Football." The idea was to draw a comparison between football nets, which have a clear purpose, and fishing nets, which only cause harm when lost in the ocean. The message is meant to make people stop and think about the impact of these nets on marine life.
* The headline was later used on gift cards at a local sustainable e-shop.