Tackling Palm Oil Industry

This campaign aims to reduce palm oil usage by targeting brands that use palm oil or its derivatives, given the environmental damage they cause.

While we care deeply about these environmental risks, we understand that people are more likely to act on issues that affect them personally. Environmental messages often don't drive action, but parents respond more strongly when it comes to their children's health. With this in mind, we later shifted the campaign's focus from environmental harm to health risks. Posters near schools and malls ask, "What are your kids really eating?", encouraging parents to rethink their choices by highlighting how palm oil affects their children's health.